WhaiVu Holdings

...Are you not entertained?

“There is an existential issue facing the sports world…

Could we lose a generation because we didn’t give them access and the products and services they want?”

Ted Leonsis Owner Washington NBA, NHL and WNBA teams

founder & ceo

Mark Watts has been advising the boards of listed and private companies since 1998. He completed strategic development projects for international clients including Ford Motor Company, Kodak and 3M. Mark founded Marwyn Investment Management LLP in 2001 which was responsible for the IPO of 18 companies investing £3.5bn into those vehicles and returning £9bn to investors over the period.

Board & Team

• Majority Independent board (Jersey) will ensure consistent application of investment criteria.
  
• Core team Analyst (Barcelona) supported by Oceanrock (retained offshore analyst/modelling resource), finance manager and admin to support portfolio and develop a pipeline of opportunities in different sports verticals
• Advisory board (5) TBA

investment CRITERIA

An ecosystem of Sportstech investments to deploy capital into the World's largest Entertainment Market at an inflection point for the industry.

Ability to deliver outsized investment returns >5x MOIC

• Targeting businesses with the capacity to reach $100m Sales/$1bn EV
  
• Focus on off-field revenue opportunities (Ie disaggregated from on pitch performance)
  
• Corporate & commercial synergies between the businesses
  

Board/Strategic Influence to enable:

• Focused business plan objectives (enhance capacity to attract capital)
• Strengthen executive strategic capabilities
• Enhanced board and governance
• Delivery of Series A funding within 12-18 months and beyond

five executable deals in the initial soccer vertical, will deploy seed capital within six months

the brink

• Seismic shift in the behaviour of Sports Audience Engagement Globally in the next 5 years
  
• Majority of Sports Leagues/Clubs/Players dependent on an indirect relationship with fans (ie Broadcast rights)-particularly outside of the US
  
• Average age of Broadcast/Streamed Long-form Sports Audiences >40 years
  

• Growth in social platforms changing audience behaviour fundamentally
  
• '2nd screen' has become '1st screen'
  
• Growth in player/club/community ‘followers’ far outstripping traditional fanbases
  
• Focus on Womens Sports and new entertainment driven formats increasingly prevalent
  

“There’s no strategy for bringing in a 35-year-old fan for the first time. You have to make them a fan by the time they’re 18, or you’ll lose them forever.”

Tim Ellis, the NFL’s chief marketing officer

2022 VALUE OF RIGHTS REACH AN ALL TIME HIGH

NFL

VIEWERS:150M

GAMES PER SEASON: 557

SPONSORSHIP:$2B

$10b

$2.3b

CHAMPIONS LEAGUE

VIEWERS:380M

GAMES PER SEASON:207

SPONSORSHIP:1B

$2.6b

NBA

VIEWERS:

GAMES PER SEASON:2460*

SPONSORSHIP:1.5B

*excludes playoffs

$12.8B

EPL

VIEWERS:800M

GAMES PER SEASON:760

SPONSORSHIP: N/A

BUT ...

THERE IS AN Audience Problem

2000

2020

EVEN IN 2020 NO ONE WATCHING LIVE SPORTS WAS < 28

mlb

tennis

olympics

ncaa Basketball

ncaa fotball

nfl

boxing

nhl

nba

soccer

52

45

45

44

47

44

45

33

40

36

57

54

53

52

52

50

49

49

42

39

gen z

21%

32%

47%

all adults 18+

25%

38%

37%

Avid Fan

Casual Fan

Not a Fan

*Morning Consult Poll 2022

“If Gen Z doesn’t think traditional sports are cool, that doesn’t help anyone. It waterfalls down to the generations after them. So we’re not looking at Gen Z in the nutshell. It’s Gen Z and everything that comes after.”

Zach Leonsis, Monumental’s senior vice president of strategic initiatives

US VS. EU

ENTERTAINMENT VS. SPORT

(on the pitch )

REVENUE

D.C

M.U

$1.1B

$776M

FOLLOWERS

D.C

M.U

18.3M

190M

$60

DALLAS COWBOYS

PER FOLLOWER

MANCHESTER UNITED

PER FOLLOWER

$4

Monetisation vs. Engagement

Sports Leagues, Clubs and Players have woken up to the entertainment value of their ‘Brand’ and the necessity for a direct relationship with their fans in the US to maintain Rights Value & Diversify Revenues but the EU is way behind

(Off the pitch)

16

35

of the worlds top 100 paid athletes are from Soccer

–(Average off field earnings $10m excluding Messi/Ronaldo/Neymar)

*Sportico

of the worlds top 50 Highest paid Athletes are in the US

-only the UK (3) has more than one athlete featured.

*Forbes

35.9m/ 36m

Giannis Antetokounmpo on field/ off field $

Instagram: 17.1M

“You see this shift in sports where kids are following athletes first, then clubs and then leagues because they want that one-to-one connection with the athletes, or athletes that they admire.”

Heidi Browning, CMO for the NHL.

91m/ 11m

Mbappe on field/ off field $

Instagram 73.6M

solution

Reformat the entire relationship between:

• Clubs/players
• Fans/followers

• Deliver a product that sustains fan interest, diversifies revenue streams and maximises the value of content rights
  
• Recognise that off-field revenue opportunities are a fundamental part of a league/club/players value
• Focus on Entertainment vs Traditional Sports Offerings (IPL (Cricket), Laver Cup (Tennis), LIV (Golf) etc)
  
• Invest in Women's sports globally but female audiences require a different approach – >50% compound audience growth per annum*
  
• Focus on enabling broadcast rights/image rights holders need to move their audiences up the value pyramid

* Forbes 7/4/22

COMmunity

value

consumer

Subcribes & purchases

In & Out of App

Subcriber

Paid subscriber &

In-App purchase

user

Free social/streaming platform user

#3C7057

#3C7057

viewer

Traditional Broadcast Viewer

AUDience

BROADCAST

“The challenge isn’t about finding Gen Z,”. “It’s about attracting and keeping their attention.”

Kate Jhaveri, the NBA’s chief marketing officer

Portfolio construction

designed for maximum symbiosis across multiple sports VERTICALS

Communities

Broadcast

Innovation

image rights/ format optimization

Predictive Data Analytics

Tech Enablement/

Gamification

Portfolio Funding & Indicative Valuations

Evolution & Prioritisation

Whaivu will prioritise opportunities in the following Sports

– replacing but replicating the model of Community at the hub and using the existing revenue enabling technologies at the spoke.

year 1

Soccer

year 2

Racket Sports, MMA

year 3

Cycling, Cricket &

E-Sports

Corporate Structure

Whaivu Holdings LLP is a Jersey Limited Liability Partnership

$10M

Holdco Funding closes Q4 2022*

$30M

Holdco Series A Funding H2 2023 – H1 2024

*MBW contributing $2.5M of capital/assets (postmoney valuation $12.5M)

• Economics:No fees or carry on capital invested (Annual costs capped at 3.5%)
  
• Controls: Independent board to oversee application of investment criteria
• Governance: (Quarterly meeting/reporting and access to all underlying board materials)
  

SharehOlder terms

contact us

Mark Watts

Founder & CEO

markwatts@whaivu.com

Carla Colom

Executive Assistant

carlacolom@whaivu.com